Direct Mailers vs. Email Marketing

Deliverable Campaigns

While email marketing seems like the most advanced and up-to-date form of advertising, companies are finding that it’s not as effective as print media, in particular, direct mail marketing.

Continue reading to learn why direct mailers are more effective than email marketing:

• People don’t open emails on a daily basis if at all (specifically junk email) and if/when they do the promotion may have passed.
• According to Mail Chimp, most companies who send email campaigns on a regular basis see average open rates below 20%.
• Almost every American checks their mail every day and sort through it. While less than 20% of consumers are opening their email, 77% of people sort through their mail as soon as they get it.
• According to the Direct Mail Association two thirds of people have bought something because of a direct mailer they received.
• Sending direct mailers on a regular basis helps companies increase their brand awareness. Consumers come to expect and know your brand when they are exposed to it often.
• Physical mail leaves a stronger impression and impact than digital media. By having the ability to touch and feel something, printed media promotes more engagement and stronger memories.

Now that you decided to create a direct mailer, learn how to create an effective one by taking into account the below information. Keep in mind, the more eye-catching your piece is the more noticed it will get.  Let Ries Graphics help design, print and distribute your next (or first) direct mailer.  Get your name out there with high-quality printing solutions from Milwaukee’s #1 print shop!

6 Ways to Help Create An Effective Direct Mailer

1. Catchy headline – the more attention grabbing your headline is the more likely your mailer will get read
2. Simple is better – a convoluted mailer is distracting and will cause people to toss aside
3. Advertise your unique selling proposition – inform your readers how your company or sale is unique
4. Get to the point fast – readers tend to skim when they read so be sure you’re selling points are clear and concise and towards the top of your mailer
5. Give a Call to Action – whether it’s providing a time and date to stop in the store and save, a number to call or a website to visit, a customer is likely to do something if they are given direction to do so
6. Written with the reader’s best interest in mind – talk less about the company and more about your reader and how will they benefit from your products

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